Pamela Anderson stars in advert to raise curtain on water footprint of meat

The water footprint of the meat industry came under the spotlight this month as Pamela Anderson starred in a PETA advert inspired by Alfred Hitchcock’s famous shower scene, in order to raise awareness of the significant water use of animal agriculture.

The advert, which features Anderson screaming “Meat and Dairy Farms Drain Half the Nation’s Water”, adds to the growing debate about the water footprint of agriculture in California in recent months, as the state grapples with an historic drought.

“Rivers are siphoned off, not just for the animals but also for crops like alfalfa grown to feed animals on factory farms,” said Anderson. “Producing 1 pound of beef uses as much water as about six months’ worth of showers.”

Last month, Governor Brown issued an executive order mandating cities to reduce their water usage. His administration has since come under fire for exempting some of the biggest water users in the state, including Big Agriculture, which uses an estimated 80 per cent of California’s water.

See a comparison of the water footprint of crop and animal products here.

See the PETA advert here.